Our Story

11 Studios is a creative studio and community spreading sunshine, wellness and style to the world. Our purpose is to create products and a meeting place that bring joy to the everyday life of our community.

Meet the Founders

Johan Avedal (Co-Founder & Creative Director) and Caroline Gunterberg (Co-Founder & CEO) both bring 20 years of experience from the fashion industry. Johan as a creative director and art director and Caroline as a leader within production, assortment, sales and marketing. The two met while working together at H&M, fell in love, and now share a life with a blended family of five children. Their complementary skill sets and shared creative values form the backbone of 11 Studios.

Our Brand

We create for people who love style and want to feel good. Our community is vibrant, relaxed and cool. They don't follow trends. They follow the sun, the sea, and the feeling of being alive. 

We draw inspiration from the 70s, 80s and 90s while staying tuned into the energy of now — always through our own lens. We love colour, stripes, playful athletic energy and fits that feel as good as they look. Youthful but grounded. Nostalgic yet fresh. A celebration of joy, colour and self-expression.